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Asians in Adverts
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THE 'ASIANISATION" OF BRITISH ADVERTISING
A selection of TV & Press Advertisements featuring Asian faces.There are so many Asian faces in British adverts that it is hard to believe that Asians are still an ethnic minority in this country. But how successful are these portrayals? Are advertisers really trying to target this increasingly affluent ethnic community? Or are they simply latching onto the wave of Bollywood fever that is still sweeping the country? Whatever the 'endgame', why do so many advertisers get it so badly wrong? read more read more
 


UK BOSSES PARANOID ABOUT INDIAN CALL CENTRES

Indian Call Centre Operator.UK Bosses are in danger of letting fear and paranoia stand in the way of business, especially when it comes to call centre cost savings. The recent announcement that British Telecom (BT) plans to set up two call centres in Bangalore and New Delhi to handle directory enquiries and conferencing work has stirred up corporate xenophobia of epic proportions. read more read more

 
TAKING A JAB AT GANDHI
The February 2003 edition of  Men's magazine Maxim (US edition) depicts a Mahatma Gandhi figure being beaten-up in a feature article entitled 'Kick Ass Workout'. The three-page article includes 21 different scenes of the man hitting, kicking, choking and throwing Gandhi, who is named in the text, to the ground. The February 2003 edition of Maxim magazine, in an alleged "humor" article headlined "Maxim's Kick-Ass Workout," depicts a strapping man in a muscle T-shirt beating up an image of Mahatma Gandhi. The article, attempting to show how fighting can bring fitness, calls for "a regimen of violent assaults". read more read more
 
KOLOLO REMEBERED - UGANDAN ASIANS 30 YEARS ON.

Alumni of Kololo Senior Secondary School, Kampala (Uganda) with Biology Teacher Mrs Saroj Patel.As the great and the good of the former Ugandan-Asian community gathered at London Heathrow's Thistle Hotel for a glittering dinner and dance on Saturday 31st August, I thought what an excellent advertisement it was in support of Asian Immigration. read more read more

 
THE GOD COMMUNITY
Should lunchboxes be decorated with images of Hindu deities? The God Community explores this new fad.Ever wanted to have a lunch date with God? You can do just that with one of the hottest-selling fad items these days, a lunchbox decorated with Hindu deities. Americans of all religions seem to love the boxes, but in the U.S. Hindu community there is a mixed response read more read more
 
10 'MODERN' WEDDING VOWS FOR WOMEN
Bride with ball-and-chain thoughts!Have you ever noticed how strange Hindu Wedding vows seem? Take for example "I shall guard your family and home, speaking sweetly to you." Of course I take these to be a literal translation of the mantras - the thinking behind the original text focuses on aspects of food, joy and harmony.....all good stuff. Until the divorce! read more read more
 
10 'MODERN' WEDDING VOWS FOR MEN
Bridegroom with ball-and-chain thoughts.Have you ever noticed how strange Hindu Wedding vows seem? Take for example "let me be the mind and let you be the speech".* Of course I take these to be a literal translation of the mantras - the thinking behind the original text focuses on aspects of health, wealth, and progeny.....all good stuff. Until the divorce! read more read more
 
THE NAME GAME

Baby NamesWhy do we saddle our offspring with ridiculous names? As any parent will know apart from having the child - naming it is the most difficult of tasks. Firstly, for gujaratis at least, is the determination of the 'rashee'.  read more read more

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