ASIAN PORTAL LAUNCHES ONLINE BUSINESS DIRECTORY

South Asian lifestyle portal Redhotcurry.com (http://www.redhotcurry.com) is launching an online business directory to help British businesses reach wealthy Asian consumers.

Born out of feedback from its 40,000 strong user base, the RedHot Business Directory (http://directory.redhotcurry.com) is now an integral part of the popular Redhotcurry.com site.

Lopa Patel, founder of Redhotcurry.com, says: "Our users want to find suppliers quickly and easily - not just during the busy wedding season between June and September but right throughout the year. A listing on the RedHot Business Directory starts at 21 pence a day and will prove an invaluable tool in reaching niche markets."

Patel's comments are backed up by research from the Forrester group that indicates "merchants who are deriving business from directory ads are typically advertising in niche guides". With several billion online searches taking place every day and hundreds of thousands of results returned in major search engines, looking for a supplier can be exhausting business for the consumer. "Businesses need to make better use of their marketing budget by targeting more focused online directories such as the RedHot Business Directory and also through improved use of keywords," Patel explains.

The fully-featured RedHot Business Directory includes new tools such as links to suppliers' websites, map links, a ratings survey so consumers can leave feedback about particular suppliers, up to 10 keywords for enhanced search features, a "contact us" form, an email-to-a-friend feature, image gallery and county and town search.

Redhotcurry.com has not forgotten its roots as a community-based portal and already features over 600 gurdwaras, mosques and temples in its directory. Charities and not-for-profit organisations working in the UK South Asian sector can apply for a free basic listing and discounted premium/showcase listings.

The directory has over 76 distinct business categories and three levels of listing: a basic listing (UKP 75 p.a.) features the business name and address details; a premium listing (UKP 150 p.a.) allows an additional business description; and a showcase listing (UKP 350 p.a.) has a 16 image gallery and detailed business description.

Notes for editors

About Redhotcurry.com

Redhotcurry.com is Britain's leading South Asian lifestyle and shopping portal. The site covers news, views, money, business, entertainment, food and drink, health, style, sports and travel, with interactive discussion groups, online chat, web based email and a comprehensive, searchable UK South Asian restaurant directory. In 2004, Redhotcurry.com launched a shopping channel, putting it in line to become Britain's leading online ethnic goods retailer. The RedHot Business Directory can be found at http://directory.redhotcurry.com.

About Lopa Patel

Of Indian origin (Gujarati) but born and brought up in Kenya (East Africa), Mrs Lopa Patel is the founder of Redhotcurry.com. Recognised with the accolade of "Asian Woman of the Year 2005" (media category), she was also awarded the "Asian Jewel Award" 2005 (media, arts & sports category) in the same year.

For more information, please contact:
Lopa Patel Founder

Phone: 01707 269 666
Email: press@redhotcurry.com
Site: www.redhotcurry.com

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