For Immediate Release, 14 June 2007

NEW BOLLYWOOD AFFILIATE PROGRAM LAUNCHED.

Website owners can earn a top rate of 12% commission on Bollywood-inspired clothing, accessories, beauty products, books, music & DVDs from a new Bollywood Affiliate Program launched by TheRedHotShop.com

TheRedHotShop, dubbed as the 'hottest ethnic shop on the net', has launched a Bollywood Affiliate program offering website owners the chance to earn up to 12% commission on internet sales of Bollywood-inspired clothing, accessories, beauty products, books, music and DVDs. TheRedHotShop, the ecommerce arm of Redhotcurry.com - Britain's leading South Asian Lifestyle portal which attracts over 40,000 unique users each month - already lists over 2800 products. The company sends goods from stock within 24-48 hours and ships worldwide. The new Bollywood affiliate program, which will be run through Paid on Results, a key affiliate network, will allow TheRedHotShop to reach new audiences and new markets.

Top Five Best Sellers

TheRedHotShop current top five bestsellers are Honey Kalaria's 'Bollywood Workout DVD, Sarina Jain's 'Masala Bhangra Workout' DVD, Mark Anthony's 'Once A Week Workout' DVD, 'The Asian Bridal Look Book' and 'Naveeda's Make-Up' DVD. "Obviously keeping fit and looking good are common to all Asians so it hardly surprising that we sell these five products to the Indian subcontinent, Australia, South Africa, the Middle East, America as well the UK and Europe" said Lopa Patel, founder of TheRedHotShop.

From Bollywood to Curry

Indian Celebrity chef Sanjeev Kapoor is a bestseller in the cookbooks category with his 'Khana Khazana' range, although the vogue is for all celebrity chef cookbooks with Camellia Panjabi's '50 Great Curries' and Keith Floyd's 'India' also being bestsellers. Launched in 2005, TheRedHotShop started by selling the Indian spice box and hard-to-come-by curry cookbooks to feed the demand from British curryholics unable to buy these items elsewhere.

Since then, TheRedHotShop started stocking Asian beauty products like mehndi (henna) cones, body paint, tattoos and bindis and demand for more Bollywood 'bling' in the form of sequined shoes and bags, pashminas, jewellery and clothing quickly followed.

Patel hopes that the new Bollywood Affiliate Program will be doubly attractive to existing affiliates and niche website owners, stylists, designers, beauticians and fitness fanatics who can earn extra income without the hassle of having to run their own ecommerce operations. A range of visuals, like banners, buttons and skyscrapers, are available to use with the program as is a full product feed. "That little bit of work signing up and integrating TheRedHotShop feed will pay handsome dividends because of our above average commission rates which start at 7% and rise to 12%" added Patel. "Affiliates also have the reassurance of being with a well established network that will arrange payments to them and generally manage the process".

Ends

NOTES FOR EDITORS:

ABOUT THEREDHOTSHOP.COM

TheRedHotShop.com, dubbed as the 'hottest ethnic shop on the net', sells a broad range of products from hard-to-get Asian kitchen utensils, curry cookbooks, Indian beauty products and incense; fairly-traded, hand-crafted jewellery, clothes and accessories for ladies and children to the latest Bollywood DVDs and Urban Asian Music, which are all despatched from stock within 24-48 hours. TheRedHotShop.com is part of Redhotcurry.com, the UK's favourite South Asian Lifestyle Portal that attracts 40,000 unique users each month, and offers a full online ordering service at www.theredhotshop.com.

ABOUT AFFILIATE MARKETING

Affiliate marketing is the mutually beneficial relationship between online Merchants and independent affiliates (publishers) who act as a virtual sales force for Merchants and receive a commission on sales achieved. The affiliate network is an intermediary responsible for management and administration of campaigns between merchants and affiliates. The UK market for affiliate marketing was worth approximately £2.16 billion in 2006* with UK online spend likely to grow to £30 billion in the same period. (* Information from the EConsultancy Affiliate Marketing Report, October 2006).

ABOUT PAID ON RESULTS

Paid On Results was formed in 2002 by two long-standing 'super affiliates' who had previously worked within the industry since 1997. Recognising that improvements could be made in many areas of the business they addressed this by starting their own company. Voted 'Best Up and Coming Network' in 2004 by the UK Affiliate community, Paid On Results continue to evolve and remain responsive and flexible in considering new ideas. Paid on Results currently has 120 merchants and over 11,000 affiliates signed up to its network.
Visit www.paidonresults.com for further information.

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FURTHER INFORMATION

For further details contact:
Lopa Patel, Founder - TheRedHotShop.com
Phone: 01707 269 666
Email: press@redhotcurry.com
Website: www.theredhotshop.com

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